
This 30-second commercial spotlights VITURE’s next-gen AR smart glasses, showcasing their sleek design and revolutionary 2D-to-3D conversion technology. Seamlessly blending cinematic product shots with immersive storytelling, the film transitions from real-world use to a vivid, Fortnite-inspired digital battleground—demonstrating the glasses’ high compatibility with platforms like Nintendo Switch and Steam Deck. Designed for tech-savvy gamers and early adopters, the commercial uses dramatic lighting, smooth camera work, and bold color contrasts to deliver a futuristic, emotionally resonant experience that positions VITURE as a leader in AR innovation.
VITURE XR
Client: VITURE, Inc
Producer, Sound, Editor: Mike Burns
Visual AI-powered Artist: Rahan Boxley
Year: 07/2025